Christmas ideas

No idea what to give your loved ones and friends? We have the answer!

Give tradition, culture, flavours and aromas: give a Christmas hamper.

All too often we run the risk of giving useless presents that usually end up gathering dust in a corner of the house.

A Christmas present should have a different purpose: to amaze and delight the eyes of the person who receives it – and in this case the stomach too.

Coldiretti reports that every year around 10 million Italians opt for this wonderful, generous gift.

But where does this tradition come from?

During the Roman Saturnalia it was customary to exchange gifts, the so-called “strenne”, symbols of good wishes and abundance, including baskets filled with food and produce, in order to win the favour of the god Saturn and so have a year of abundance, fertility and prosperity.

Although pagan customs were lost over time, replaced by Christian ones, the custom came back into fashion in the 20th century: after years of war and hunger, people went back to giving baskets full of food and delicacies to keep the “ghost” of hunger at bay. What's more, farmers, who had little money, made baskets with their own produce and gave them to the doctor or the parish priest as a thank-you (a custom still very much alive, especially among older people).

Today it is still a much-appreciated gift.

The packaging plays a key role: elegant and refined, but at the same time sturdy and robust, to combine practicality and looks!

This Christmas, you too can give the gift of food and wine tradition: choose our Gift Hamper – Christmas Trunk, full of products with the scents and flavours of our land.